Health Lab is on a mission to provide customers in the convenience and FMCG space with ACTUALLY healthy and nourishing snacks, proving that you can have convenient products without compromise.
"Our protein balls are unrivalled in the market being 100% Aussie made, 100% natural (so you can actually read and understand our ingredients list), have no added sugars and actually taste good!"
The brand has recognised a huge gap in the convenience space for products that cater more for and attract the female customers. And as a brand built around giving customers what they want, Health Lab's protein balls are now stocked in over 1850 doors in Oz and NZ. Retail partners who are recognising the growing industry need to meet consumer demand for healthy food that is available quickly and on the go.
"As a brand, we also aren't just reliant on getting our products into a store and on price promotions to drive sales. We have the largest social media following of any snack brand in Australia and work with numerous community partners to build brand awareness and demand. We work with partners such as Nike, Business Chicks, The AFL, Lorna Jane, Lulu Lemon and Style Runner."
From market insights, there is still huge opportunity in the P&C space to cater for and attract more female consumers. And whilst pies and $1 coffees may attract the tradies, they certainly aren’t attracting the ladies! Health Lab aims to bring through the doors its niche customer base of health minded and quality conscious women who no longer need to frequent health food stores to satisfy these requirements. Mainstream convenience stores offering Health Lab are now on the radar for Health Labs’ bevvy of ‘babes’. Which essentially means a growing customer base and big business for the P&C industry as a whole.
Health Lab will be adding a new RTD protein drink range into the convenience space in September 2016, rolling out with Coles Express Nationally.