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Shaking up’ the convenience space!

Health Lab is all about simply giving women what they want! They are doing just that with a new guilt-free Protein Smoothie Range designed specifically for Women.

From the ‘Babes’ that brought you ‘Balls’, Health Lab proves that convenience doesn’t have to mean compromise with their new on-the-go protein range.

The brand has identified a huge opportunity in the market for a convenient, ready to drink Protein Range for women. Thus far, the market has been dominated with ‘gym junkie’ centric and masculine brands pumping up the ‘muscle’, calories and sugar content.

Health Lab understands that women have unique needs and demands from functional beverages and is launching three delicious Protein Drinks in the new on-the-go range.

The new guilt-free protein smoothies are almost too good to be true and are designed to meet female consumers demands all are; high protein, low carb, have no refined sugars and are low calorie. Plus they taste absolutely delicious in three satisfying flavours; chocolate, coffee and strawberry.

The Melbourne-born brand started with 100% natural and bloody delicious protein balls is passionate about continuing to impact the broader convenience sector as a whole, to meet growing consumer demand for healthy food that is available quickly and on the go. From market insights, there is still huge opportunity in the P&C space to cater for and attract more female consumers. And whilst pies and $1 coffees may attract the tradies, they certainly aren’t attracting the ladies!

And to ensure this space has options catering for the female buyers launching the drinks into the convenience sector starting with Coles Express at the end of September 2016.

 



Size: 250ml

Shelf life: 12 months ambient

RRP: $4.95

Flavours: Choc, Coffee and Strawberry

For more information or to request samples, please contact: pr@healthlab.com.au