In this digital era, building a personal brand is more important than ever before. Your personal brand is an expression of yourself, your skills, your personality and your values, and can be integral to growing your professional opportunities. All babes have the ability to be a brand and stand out as unique, you just need to take a few important steps first.
Get to know yourself
Before building a personal brand, you have to get to know yourself! Your personal brand should be a reflection of who you are and what you believe. It’s time to realise what makes you special, amazing and different! Whatever you love doing, there’s always going to be a million other people who love it too, so it’s integral to let yourself stand out! It’s always important to be real and sincere, as babes connect with other babes, and if they feel that you’re being fake they’re less likely to trust and interact with your personal brand.
Establish an online presence
Instead of spreading yourself thin trying to excel at EVERY SINGLE social platform, it’s important to establish which one your particular audience interacts with the most, and become a superstar at it! After establishing yourself on social channels and a website, it’s important to monitor how you’re coming across online. Do a clean out of all your social media channels (yes including the album from your boozy 21st!) to make sure that they all align with your brand, as every single piece of the puzzle adds up.
Networking is always, always, ALWAYS important in business, but even more so when you’re trying to establish yourself as a brand. Attend events, seminars or conferences (they’re more fun than they sound, promise!) in your area of specialisation, and then get chatting babe! It’s important to have an ‘elevator pitch’ and even business cards on hand, so that when you meet potential influencers/collaborators/business partners/coffee date besties you can tell them exactly what you and your brand are about. Always keep in mind that word-of-mouth is the best form of promotion, and the only way to make the most of that is by meeting everyone and anyone!
Always keep learning
It’s very important that when you do manage to create a personal brand, that you never stop trying to improve it. Staying up to date with the latest developments, trends and changes to your industry has become more important than ever before, mostly thanks to social media. Evolving yourself, learning new skills and expanding your knowledge are all essential to ensure that your brand stays relevant and grows with your audience.
Above all remember that while building a personal brand takes a lot of time and effort, it’s always worth it when it succeeds!