Let’s get one thing straight: protein isn’t just for gym bros and bodybuilders. It’s for busy women, snack queens, and anyone who wants to feel good (without eating chicken breast for every meal).
But with so much noise out there from dodgy diet advice to outdated food rules, it’s easy to get tripped up by the myths.
So we’re cutting through the BS, flipping the script, and serving the facts - with a side of plant protein and a whole lot of flavour. Let’s go!!
Myth 1: You need meat to get enough protein
Not even close.
Sure, meat is a source of protein, but it’s not the only one, and definitely not the most exciting.
You can hit your daily needs with plant-powered MVPs like tofu, legumes, tempeh, quinoa and nuts. Plus, according to the Mayo Clinic, protein keeps you full and fuels fat loss by curbing cravings. So it’s not about restriction it’s about smart swaps.
- Need a quick fix? Our Cookies & Cream Protein Bar is 100% plant-based, chewy, chocolatey and packed with the good stuff.
Myth 2: Protein is only for people trying to gain muscle
Wrong. Again.
Protein is essential for everybody whether you’re lifting weights or just lifting toddlers.
According to Dietitians Australia, it plays a key role in everything from immunity to hair, skin, nails and hormones. And since we can’t store it, regular intake is non-negotiable.
Even if you’re not training, grab a protein-rich snack to stay strong and energised. Our Choc Caramel Fudge Cake Bar brings the indulgence, minus the crash.
Myth 3: One big protein hit at dinner is enough
Sorry, your body’s not a storage unit.
UCLA Health confirms we don’t stockpile protein like fat or carbs. The best move? Spread it out across the day: breakfast, lunch, dinner, and yes, snacks.
- Aim for 20–30g per main meal.
- Top up between meals with a Mudcake Plant Protein Bar - your daily dose of chocolatey goodness with real fuel inside.
Myth 4: Older people don’t need much protein
Actually, they may need more.
As we age, our bodies get less efficient at using protein to maintain strength and muscle. According to ABC News Australia, two-thirds of aged-care residents are at risk of malnutrition protein plays a huge role in reversing that.
So yes, Nan needs protein too. Pass her a chickpea salad or a Health Lab protein balls, she’ll love it!

Myth 5: All protein is the same
Nope. It’s about quality + variety.
Animal proteins are "complete" meaning they contain all nine essential amino acids. But plants can too! Think soy, quinoa, and amaranth. And when you mix different plant sources (like hummus on wholegrain toast), you’re good to go.
- Basically: You don’t need a steak. You need a snack strategy.
Myth 6: Plant proteins aren’t enough
This myth’s tired.
Dietitians (and the Medical Journal of Australia) agree: a well-planned plant-based diet gives you all the protein you need. You just have to mix it up. Dietitian Marika Day notes, “We can get all the energy and protein we need from a variety of plant-based sources like legumes, soy products, grains, nuts and seeds.”
So build your plate with legumes, tofu, nuts, seeds, grains, and veggies. And when you’re short on time? Grab a Sporty Spice Protein Bar Bundle and call it a win.
So, what’s the truth?
Protein = essential.
Meat = optional.
Health Lab = your new go-to snack
Forget old-school diet rules and tasteless shakes. Our plant-based protein snacks are made for real life, packed with good stuff, no weird ingredients, and actually satisfying.
- No nasties
- No BS
- Just seriously good snacks
So go on snack smarter, feel stronger, and fuel up! Because protein isn’t a phase. It’s a lifestyle.
Craving more snack inspo and myth-busting goodness? Follow @healthlab on Instagram for all the tasty updates and feel-good fuel.