Aussie Born
In 2015, tired of her daily 3pm sugar cravings & navigating the "healthy" snacks available with complicated ingredients & blah tastes, Jess Thomas saw the need for plant-based and satisfying snacks to help busy women and mums thrive. Realising there was a huge gap in the market, Jess made the bold move to quit her corporate career, sell her Toyota Corolla for funds and start hand-rolling protein balls from her home kitchen....
Bringing the dream to life
Health Lab went from 100 hand-rolled balls a week, to over 2000 a day within a matter of months. So when Jess and her small army of dedicated "ballers’" could no longer keep up with demand, she realised that maybe she just might be onto something!
Now many years later, Health Lab can be nabbed in thousands of retailers around Australia.
Aussie Roots
Everything about our brand is deeply connected to our Aussie Roots...Our personality is cheeky and playful. We use down-to-earth and plant-based ingredients that are free from nasties. We take a relaxed and balanced approach to wellness (the way us Aussie’s do everything). And our Aussie Made snacks snacks deliver the brilliant quality we are known for.
Conquer Adulting
Over the years, Health Lab has been driven by the simple mission to spread joy, one delicious snack at a time. We're wellness free of any of the complexity, confusion or guilt that often can pervade the health and wellness industry. We simply create convenient, nourishing and delicious AF vegan-friendly snacking options for those craving more balance and daily moments of joy in their fast-paced lives.
Just getting started...
Everyday, we challenge ourselves to make snacking as fun, delicious, natural and trustworthy as possible. And our passion remains in championing vegan-friendly protein snacking for lifestyle customers around the globe! And buckle up, because we are just getting started...